The study of the issues and trends driving modern day business in our new era of engagement.
Brandthropologie Media identifies the most powerful collision point of culture and commerce for each client to create captivating stories that are consumed, shared and drive meaningful and measurable engagement.
We use our proprietary “executive produce your brand” process to develop, produce and distribute our client’s winning narratives.
Our focus is on reimagining the communications function in ways that pivot client narratives into programming that feeds the news and helps set the trends in the world’s leading media outlets, and most influential social channels.
Brandthropologie is committed to helping brands transform digital storytelling into a vital business competency that drives toward both authentic engagement and desired business outcomes.
As a new approach to business continues to flourish amidst the “WE” or collaborative economy, a corollary collaborative approach to marketing and communication becomes imperative.
At the heart of tackling this new reality, is building collaborative ecosystems for brands that drive two way communication and meaningful engagement. This is where the idea of creating collaborative content platform models that function in essence as “entertainment studios” comes into play.
By placing a collaborative approach to innovation, marketing and communications at the beginning of the supply chain of invention, successful brands can effectively leverage cultures of collaboration to positively impact both commerce as well as meaningful communication.
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This book helps you unlock the secret to collaborative content platforms that rely largely on social media and community feedback to help your business grow.
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