Brandthropologie (brand-thruh-pol-uh-gee): The study of the issues, trends and content driving modern day business and thought leadership.

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Brandthropologie is a pioneering creative consultancy dedicated to marrying cultural insight with decades of experience in communications, business strategy and content development.

Many things determine success in business, but understanding the critical intersection of business and culture, and the phenomena driving both, is among the most pressing.

The mission of Brandthropologie is to harness creativity to solve business problems.

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Brandthropologie Media identifies the most powerful collision point of culture and commerce for each client to create winning stories that are consumed, shared and drive meaningful and measurable engagement.

We use our proprietary “executive produce your brand” process to develop, produce and distribute our client’s winning stories. 

Our focus is on reimagining the communications function in ways that pivot client stories into programming that feeds the news and helps set the trends in the world’s leading media outlets, and most influential social channels.

Brandthropologie is committed to helping brands transform digital storytelling into a vital business competency that drives toward both authentic engagement and desired business outcomes.

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Methodology

Brandthropologie has created a distinct and time-tested methodology to creatively and organically craft compelling organizational and executive narratives that drive competitive advantage that includes:

• Analysis of business & cultural landscapes and identification of critical culture and commerce collision points

• Analysis of a company’s most critical assets (talent, leadership, innovation, financial performance, target markets, etc

• Development of a brand narrative for the organization, executives + employees

• Execution of proprietary “executive produce your brand” process: develop, produce, distribute

• Creation of entertainment-driven branded content that elicits unprecedented immersion and engagement

• Developing models for monetizing marketing and media

• Creation of strategic communications/brand narrative ecosystem

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The House of WE
Searching for the Doors of Tomorrow

The House of WE is Brandthropologie’s hub of cultural curation, which spots, reports, and interprets the cultural and commercial signs that are leading us to a future that will completely transform how we work, play, educate, create, curate, and consume our culture.