We Bring Purpose To Life.

Corporate leaders are now faced with an increased moral responsibility + are looking to create a shared sense of purpose to meet new challenges + help transform their organizations.

Purpose is so important today because it focuses on contributing to the world as much as the bottom-line. In our view, it stimulates collaboration + engagement that connects people with a brand’s strategy + product, enabling them to take part in an experience.

We offer a proprietary approach that enables us to power a brand’s purpose and experience in ways that demonstrate a deeper understanding of brand targets, the content they desire and the time and place they are most apt to want to engage. We do this all through a model designed to optimize a brand’s emotional intelligence, so they can better navigate today’s increasingly complex customer topography.

Enter Your Email to schedule a call to assess your Brand’s Emotional Intelligence.

Our Approach

We define emotional intelligence as a brand’s ability to manage the emotions it invokes in people to shape optimal outcomes. Through our partnership with Centiment, an AI and neurodata platform that in essence functions as a brand’s emotional GPS, we collect and analyze data to better understand how people feel about a brand and develop strategies designed to best affect these emotions.
 
Centiment’s technology can identify 25 different emotions on any given topic—far more nuanced than the positive/negative/neutral analysis that most sentiment tools produce. These insights allow us to be additive to core marketing processes like segmentation, positioning, customer insights, message delivery as well as the entire creative process.
 
Centiment’s technology and our application of its insights to our consulting services, enables us to help CMOS and agencies spend less on marketing and advertising and achieve a greater ROI through the efficiencies our combined approach offers.

Centiment Aims to Remove Marketing’s Emotional Blindspot

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Learn how to sharpen your brand’s eIQ and better connect with your customers.

Billee Howard -- Watson, IBM

Brand Purpose + Creativity + Technology =
The Future of Marketing

There has never been a more exciting time to be a marketer. As brand + product continue to intersect in our age of experience, and brand purpose moves from a marketing tool to a critical driver of day-to-day business strategy, the landscape has never been more complex. Learn from the world’s top CMOs in our new Forbes column how to transform challenges into opportunities that drive toward market leadership.

Brand Purpose + Creativity + Technology = The Future of Marketing

There has never been a more exciting time to be a marketer. As brand + product continue to intersect in our age of experience, and brand purpose moves from a marketing tool to a critical driver of day-to-day business strategy, the landscape has never been more complex. Learn from the world’s top CMOs in our new Forbes column how to transform challenges into opportunities that drive toward market leadership.

Collaborative Solutions

As business transformation continues to flourish amidst the “WE” or collaborative economy, new strategies for creative commerce, culture building and communication become imperative. By placing a purpose-driven approach to business + brand at the beginning of the supply chain of invention, we believe organizations can generate authentic experiences that positively impact engagement with internal and external audiences.

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Enter Your Email to schedule a call
to assess your
Brand’s Emotional Intelligence.