We Bring Purpose To Life.

We offer a proprietary approach that enables us to power a brand’s purpose, storytelling + experience in ways that demonstrate a deeper understanding of brand targets + the language/content most apt to drive engagement + conversion.

Corporate leaders are now faced with an increased moral responsibility + are looking to create a shared sense of purpose to meet new challenges + help transform their organizations.

Purpose is so important today because it focuses on contributing to the world as much as the bottom-line. In our view, it stimulates collaboration + engagement that connects people with a brand’s strategy + product, enabling them to take part in an experience.

Brandthro Logo

BRANDthro, originally Brandthropologie + the consulting arm of Centiment, has been spun off as a solo entity as a result of the sale of Centiment.io. The firm will continue in the neuromarketing space + provide technology-driven research + consulting offerings that are strategy focused. The goal is to be additive to customer segmentation + the creative development process, with an eye toward helping brands predict consumer response to marketing messages.

Enter Your Email to schedule a call to assess your Brand’s Emotional Intelligence.

Our Approach

BRANDthro is a neuromarketing company hired to improve the effectiveness of marketing communications by providing a sharper emotional understanding of a brand’s customers. We believe emotion is a significant driver of consumer behavior. Only when a brand moves consumers to feel, will it move them to act.

 

Our technology platform + the application of its insights to our consulting services, enables us to be additive to core marketing processes like segmentation, positioning, customer insights, message delivery, as well as the entire creative process. Our approach helps CMOS + agencies spend less on marketing + advertising + achieve a greater ROI.

Watch + learn more about the power of emotional intelligence with BRANDthro live from AdWeek 2018

Brand Purpose + Creativity + Technology =
The Future of Marketing

There has never been a more exciting time to be a marketer. As brand + product continue to intersect in our age of experience, + brand purpose moves from a marketing tool to a critical driver of day-to-day business strategy, the landscape has never been more complex. Learn from the world’s top CMOs in our new Forbes column how to transform challenges into opportunities that drive toward market leadership.

Brand Purpose + Creativity + Technology = The Future of Marketing

There has never been a more exciting time to be a marketer. As brand + product continue to intersect in our age of experience, + brand purpose moves from a marketing tool to a critical driver of day-to-day business strategy, the landscape has never been more complex. Learn from the world’s top CMOs in our new Forbes column how to transform challenges into opportunities that drive toward market leadership.

Collaborative Solutions

As business transformation continues to flourish amidst the “WE” or collaborative economy, new strategies for creative commerce, culture building + communication become imperative. By placing a purpose-driven approach to business + brand at the beginning of the supply chain of invention, we believe organizations can generate authentic experiences that positively impact engagement with internal + external audiences.

.

BUY THE BOOK!

We-comerce

as featured on:

cio-logo

Enter Your Email to schedule a call
to assess your
Brand’s Emotional Intelligence.