Neuromarketing research agency Blue Kite provides clients with deep insights into the “why” of consumer decision-making. Our multisensory testing platform and mixed methods research approach analyzes what people do, see and feel while interacting with marketing assets. Unfiltered findings provide strategic insight to spark creative and maximize the effectiveness of campaigns pre- and post-launch. The second-by-second uninterrupted responses to all aspects of a marketing campaign are captured, decoded and analyzed.
For Clients: Blue Kite measures emotional, unspoken and spontaneous reactions to marketing communications, media and entertainment. We help clients unlock consumer truths to optimize existing and pre-launch creative to help ensure marketing effectiveness and maximize campaign dollars.
For Agencies: Blue Kite helps agency partners pitch new business and tackle account reviews with smart, innovative thinking. We work as partners, providing the competitive edge needed to win new business and enhance existing service offerings by using non-traditional research methods.
Whether you are mining for opportunities unmet by competitors’ advertising or service lines, or wanting to evaluate digital mock-ups, prototypes or animatics, Blue Kite’s neuromarketing research services offer new perspectives and insight.