BRANDthro + Blue Kite Insight Unite.

Wet Marketing + Biometric solutions designed to navigate today’s age of emotion
We are in an emotion economy. 90% of consumer decisions are currently determined by emotions and it has never been more important for brands to have the tools required to navigate today’s emotional terrain
In adding the wealth of biometric experience that resides at Blue Kite Insight, BRANDthro is well poised to create robust 360 degree Wet Marketing solutions for brands that help them master the economics of emotion to drive exponential growth

About Blue Kite Insight

In our digital age, the complexity of consumers’ relationships with brands, products, services and devices is increasing exponentially. Understanding what motivates people to do the things they do has always been a challenge – traditional market researchers know that people can’t always express how they feel, are often guarded about what they say, and don’t always do what they say they do.

Neuromarketing research agency Blue Kite provides clients with deep insights into the “why” of consumer decision-making. Our multisensory testing platform and mixed methods research approach analyzes what people do, see and feel while interacting with marketing assets. Unfiltered findings provide strategic insight to spark creative and maximize the effectiveness of campaigns pre- and post-launch. The second-by-second uninterrupted responses to all aspects of a marketing campaign are captured, decoded and analyzed.

For Clients: Blue Kite measures emotional, unspoken and spontaneous reactions to marketing communications, media and entertainment. We help clients unlock consumer truths to optimize existing and pre-launch creative to help ensure marketing effectiveness and maximize campaign dollars.

For Agencies: Blue Kite helps agency partners pitch new business and tackle account reviews with smart, innovative thinking. We work as partners, providing the competitive edge needed to win new business and enhance existing service offerings by using non-traditional research methods.

Whether you are mining for opportunities unmet by competitors’ advertising or service lines, or wanting to evaluate digital mock-ups, prototypes or animatics, Blue Kite’s neuromarketing research services offer new perspectives and insight.


Case Studies

Professional Affiliations

American Marketing Asscoiation

American Marketing Association

The American Marketing Association is one of the largest marketing associations in the world, with over thirty thousand members who work, teach and study in the field
uxpa

User Experience Professionals Association

The User Experience Professionals Association (UXPA) is an international association devoted to assisting new and established professionals in the user experience disciplines
nmsba

Neuromarketing Science and Business Association

The Neuromarketing Science & Business Association (NMSBA) is the global trade association for professionals in the field of neuromarketing and has developed standards for commercial research