Brand Purpose Storytelling Audit

In the era of experience, everyone, be they employee or customer, is a consumer who must be informed, entertained and delighted throughout every step of the consumer journey.

Smart organizations are approaching creating these types of experiences by finding their purpose and then using it as a creative and aspirational theme with which to engage.

Take this survey for a free audit of your brand’s approach to purpose driven storytelling:

1) On a scale from 1 to 10 how would you rate the importance of a brand having a clearly articulated purpose or aspirational story?
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