Brandthropologie (brand-thruh-pol-uh-gee): The study of the issues, trends, content and experiences driving modern day business and thought leadership.
Brandthropologie is a pioneering creative consultancy dedicated to marrying cultural insight with decades of experience in communications, business strategy and content development.
Many things determine success in business, but understanding the critical intersection of business and culture, and the phenomena driving both, is among the most pressing.
The mission of Brandthropologie is to harness creativity to solve business problems. Our focus is on marrying creativity + technology to imagine the best possible future for our clients.
Brandthropologie Media identifies the most powerful collision point of culture and commerce for each client to create winning stories that are consumed, shared and drive meaningful and measurable engagement.
We use our proprietary Executive Produce Your Brand process to develop, produce and distribute our client’s winning stories.
In the era of experience, everyone, be they employee or customer, is a consumer who must be informed, entertained and delighted throughout every step of the consumer journey.
Smart organizations are approaching creating these types of experiences by finding their purpose and then using it as a creative and aspirational theme with which to engage.
Brandthropologie is committed to helping brands transform storytelling into a vital business competency that drives toward both authentic engagement and desired business outcomes.
Our Value Proposition
Our core philosophy is to convey an organization’s purpose to all stakeholders in ways that are inclusive and create authentic engagement that translates to enhanced profitability. We believe in leveraging the power of AI and neurodata to help the C-Suite purposefully evolve in today’s age of business transformation.
- Identify Purpose
Identify purpose in ways that are inclusive and tied to day to day business.
- Ignite Awareness, Reputation & Sales
Consumers don’t buy WHAT you do they buy WHY you do it.
- Build Cultures
Employees want to be a part of a Living Brand. This defrays costs associated with awareness, retention and loyalty – especially among millennials.
- Generate New Revenue
Creating purpose driven experiences that demonstrate authenticity and procure new opportunities for revenue generation.
- Innovation & Growth
Embracing the sharing economy to deepen collaboration with consumers, customers and employees in ways that create cost efficiencies and build new pathways to innovation and growth.
- Business Transformation
Harnessing the power of cognitive technologies to help brands purposefully shape their futures in the second machine age.
The House of WE
Searching for the Doors of Tomorrow
The House of WE is Brandthropologie’s hub of cultural curation, which spots, reports, and interprets the cultural and commercial signs that are leading us to a future that will completely transform how we work, play, educate, create, curate, and consume our culture.